People are coming to your website... and leaving just as quickly. What is going on? In this talk you will learn:
simple analytical checklist that will help you identify places where your website is leaking users: Metrics such as bounce rate, scroll depth, and click through rate. Link dispersion. UX heuristics such as: large enough call to action that pops; using the same copy as in ads; unique selling proposition above the fold... Mousemove and click heatmap.
two of simple UX user testing methods The 5s test. How to conduct a short interview to assess if users understand content and value of your offer.